Spa & Wellness
Service-Based & Membership: Sabbath Spa & Wellness Hub
Content strategy, refined brand messaging, and geo-targeted ads turned an off-highway spa into a membership growth story.
Background & Context
Sabbath is a service-based spa offering massage, nail, and beauty services alongside a noodle bar and coffee. It serves young professionals, busy parents, and wellness-focused individuals through tiered memberships (Basic, Gold, Platinum, and VIP).
Challenges & Pain Points
An off-highway location meant minimal walk-in traffic, and the business depended heavily on social media without converting consistently. There was no cohesive brand storytelling or targeted messaging, and engagement stayed low despite genuinely strong services.
The Solution
We built a content strategy and managed social media around a branded content calendar, refined the brand messaging and visual direction, and launched geo-targeted Facebook and Instagram ads to reach the local audience. Membership-focused promotional campaigns gave people a clear reason to sign up.
Results & Impact
Within six weeks the spa saw a sharp lift in inbound interest and bookings, along with steady growth in higher-tier membership sign-ups.
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